Problem

University of Illinois Gies College of Business was running an advertisement campaign for their online MBA program. This campaign was designed to help increase enrollment for the iMBA from Chicagoans. The campaign consisted of OOH materials such as highway billboards, CTA bus rail coverage, and digital flag ads.

Solution

My focus for the designs was to provide insight into goals for target audiences and highlight how the iMBA gives working professionals the opportunity to continue their education in a way that works with their schedule and ultimately advances their goals.